identity branding

Are U In
case study

AreUIn is a feature packed, easy to use app that helps event organizers and attendees  plan, organize & execute events with ease. The team at XDesignWorks was responsible to create a brand identity for AreUIn from scratch. Here’s what we did!


Identity Branding

Logo Design

Stationary Design

Creative Process

Design is not just an art, but science too. Hence the best designs are always backed by a strong systematic process.

1. Brand Strategy

The first step to creating anything related to a brand is to know your W’s. What does the company stand for? What is the company’s vision? Why are they creating the product in the first place? What problem does the product solve?

AreUIn was born out a need to solve a problem with executing small-scale events. People use Whatsapp groups to do this currently. Not only is this not the ideal approach, but also leads to a lot of stale groups, unmanaged finance splits and manual scrolling to find relevant message replies and the need to start everything from scratch for the next event.

2. Competitor Research

Next up is research. Who are the other players in the system? What do their users like & hate about them? What are the additional services their products offer? What is the tone of their product?

Our main competitors here were, Whatsapp groups, Meraevents, and other event listing platforms. There was no specific app aimed at solving this particular problem – organizing small scale events within local communities.

3. Creative Brainstorming

Brainstorming is fun, creative and an essential step to come up with fresh ideas. All kinds of ideas. The trick here is to not judge and let the team have fun. Once the ideas are in, we roughly skecthed out relevant ideas and sent them to the client for review.

4. Execute & Deliver

Client involment in each step of the process is vital. Not only does it make sure the deliverables match client expectations, but it also keeps the team motivated! Once a few designs were finalized, we revised them until the client was satisfied and gave us a thumbs up!

“Behind every successful brand is a thoughtful strategy”

project highlights

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Minimal Design

Responsive Design

Creative Idea

Ranga Rao Vutukuru

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