Question for you:
As an entrepreneur or a product manager, when do you release a product?
Do you plan to get it out asap or wait until the product is perfect?

Eric Ries, in his book The Lean Startup, talks about the lean startup methodology – something that is widely being adopted today – by startups and enterprises alike.

 

Central to the lean startup methodology is the assumption that when startup companies invest their time into iteratively building products or services to meet the needs of early customers, the company can reduce market risks and sidestep the need for large amounts of initial project funding and expensive product launches and failures.

 

So where does product design fit into this model?
When do you actually call in the UX and UI guys?

 

We had the opportunity to speak to Manoj Surya, Product head at TruePush.

 

Truepush.com is probably the only tool offering free forever for all platform and features for push notifications. Push Notifications is the easiest way to re-engage your users. Re-engaging your existing users is 17 times cheaper than acquiring a new one.

 

Q: How did you start Truepush?
Manoj:
Before it went to the outside world, way2online has built an inbuilt notification tool to use for Internal blogs. while outreach team started off, we started making the design changes.

 

Q: How did the design change affect the product usage?
Manoj:
Apart from having a better-looking product, the design changes have made it easier to perform actions and navigate within the product. It’s very surprising to see many steps we had initially could be removed.

 

Q: Are you planning on any more design changes?
Manoj:
We have another design update next month which would get users to use the product repeatedly we believe (Hint: gamification)

 

Q: Do you feel this way of iterative design helps the product growth?
Manoj:
I feel the first product should ship asap, to verify you have all functionality right and then go for the design revamp. That way we get user feedback early on and this helps get a better design for the next steps.

 

Q: Great. How did your users respond to the new design? Did you notice any changes in user satisfaction?
Manoj:
For users, definitely Yes since a few steps were eliminated and with clear messaging this time, the product is now easy to use – even for the non-tech people  (but if you are asking about work productivity of the team, the better the product shapes up and more customers are on board the more real it becomes for the team and the business.

 

That was Manoj from TruePush, briefly summarizing how important it is to get the product out first, then get the design team to learn, measure, design and test the perfect user experiences catered to Your product and its users.

 

What do you think?
How would you/do you engage the design team. Most importantly – when do you get them onboard?

 

Let us know in the comments below!